I would say focus on that one thing that you have a passion for before you add on others. Instead of paying Uncle Sam $600,000 in taxes one year, I put it into real estate and a business was birthed out of that. For example, my real estate company started as a tax shelter for me.
If you have a passion, you then explore how to take the money that you’re making from it to make more money. The fact is, you have to find that one thing you’re successful at before you birth the second, third, and fourth business. Jesseca: A lot of people get it effed up and feel like they have to do several things at one time to be successful. Can you elaborate on the importance of diversifying your streams of income? Hype Hair: Let’s talk about legacy building! You’ve expanded Kaleidoscope into so much more than a beauty brand. Your clothes can be crooked they don’t have to be ironed! Before things had to be pristine and edited a certain way, but now it’s just about raw, real, and fun creativity. So I would say use what’s in front of you, which is social media-Instagram reels, Tik Tok, and transitional videos. Jesseca: First of all, I didn’t have money in the beginning! When I started we created on iPhones, used Party City costumes, and we even went to thrift stores. What are some creative ways to publicize services and products without breaking the bank? Hype Hair: Infusing celebrities into a brand is always helpful, but many entrepreneurs don’t have the budget for this amid Covid-19. He guided the concept of me popping up at the hotel and my team and I kept it going. It’s like a child in a candy store getting to do what you couldn’t when you were younger… The thing with the celebrity run up happened ironically because Michael Blackston was in New Orleans and I was working on a skit at the same hotel he was staying in. I have an ongoing note in my phone, so when I get an idea I put it there. Jesseca: It’s crazy because my mind doesn’t sleep. Hype Hair: Your marketing tactics for the Miracle Drops involved you being comical and chasing down celebrities to use the product. Although, I didn’t realize it would turn into all of this. My mom always tells me stories about how I used to put barrettes in my dad’s hair, so it was something that I always wanted to pursue. Jesseca: I’ve been doing hair since I was a child. What initially sparked your passion for hair? Hype Hair: You started with your hair salon in New Orleans. Hype Hair recently had a little tea time with the mompreneur to chat about entrepreneurship and everything in between! Just as she predicted, the product became a best-seller, and as they say, the rest is history!įast forward to right now, and the beauty boss is living her best life as the owner of a 400,000 square foot warehouse that employs hundreds of Kaleidoscope employees amid the COVID-19 pandemic, and is crushing sales with the expanded Kaleidoscope Hair Products line in Target, Walmart, and Sally Beauty Supply. With a big social media presence, big personality, and an even bigger mission to show around the way girls that dreams come true with faith and determination, Jesseca Dupart and Kaleidoscope Hair Products continue to be a force to be reckoned with in the beauty industry.Īffectionately known as “Big Booty Judy,” the New Orleans native and hairstylist burst onto the social media scene in 2014 promoting Miracle Drops, an elixir guaranteed to combat hair loss in men and women.